Everything That You Need To Know About Google Penguin 4.0 Update
Finally, you do not need to wait anymore because the new Google Penguin 4.0 Update is now available.
What is penguin?
The first penguin update was first launched in the year 2012 and in the month of April. Penguin was created to capture websites that are spamming the search results. Especially those websites that are using scheme links to change their rankings in search results. Penguin removes inorganic links. Before these inorganic links were devalued and may need to be replaced so it can be recovered in the search rankings. The process for the recovery takes a long time. That is why it is really good that there is a penguin update.
Penguin 4.0 is the latest and actually the last penguin update.
Below are the features of the new Penguin 4.0:
All of the websites all over the world will experience the same impact of penguin 4.0, because they were released in all of the countries all over the world at the same time.
The latest penguin 4.0 is now real time. This means that every time google updates the rankings of every page changes and even its information. So any impact can easily and quickly be noticed even if it is positive or negative.
Since the new penguin 4.0 is now real time you can easily and quickly recover from the Google penalty. In case your site receives a google penalty, you can quickly see results, if you improve and remove the harmful links on your website and when google is done recrawling your website.
The new penguin is not a filter but is a part of the core algorithm of Google. This is actually the reason why there will be no more penguin update. You just need to closely monitor the backline profile of your website.
The new Penguin 4.0 is more granular. This just means that the algorithm is more focused on certain pages that has bad and toxic links instead of looking at the whole website. This is why you must regularly check the pages of your website.
Below are the things that you can do in order for you not to get penalized:
You need to closely check your position in SERPs. You need to have email alerts so you can always be informed in case your position changes. You should track the keywords that is used for your ranking, but other subdivision keywords.
You should make sure that your backlink profile is clean and healthy. It is important that you regularly check the old and new backlinks regularly. That is why you need to audit the backlink of your website. Since the penguin 4.0 update is granular.