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What’s the Buzz with Google Penguin 4.0?

Google Penguin 4.0 is the most recent algorithm update from the said search engine. Penguin is now recognized as part of Google’s official or core ranking algorithm. With Penguin, it becomes real time which means that Penguin data is updated or refreshed in real time, so that you can see changed shortly after the page affected has been indexed again.

With this Penguin update rankings depend on spam signals, and rankings are adjusted accordingly; it no longer depends on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.

What are the effects of these changes to SEO specialists and website owners?

If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Here are some of these observations.

There are suggestions that if you look at keyword rankings, then it can indicate a penalty, aside from traffic drops.

Another indicator that you website is penalized is a decrease in sales, conversions and click-through rates.

If Google issues a warning in the Search Console it can also indicate a penalty, a drop in rankings, and sudden decrease in conversion.

Whatever the impact of the algorithm in your website, it is not the responsibility of Google to notify you regarding this. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.

You should check if your website has been penalized if the internal pages start to rank higher that your optimized pages. It is bad when wrong pages rank in search results. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. If they end up in the wrong page rather than the optimized one they will not stay and leave it unsatisfied quickly.

If your site does not appear on top of the SERP inspire of using your brand terms, then you should check if your website is penalized.

If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.

The aim of the Google update is so that the user’s search experience is improved. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.

Here are some benefits of Penguin 4.0 to SEO.

Now with the new update, it will be faster for SEO specialists to restore ranking and traffic issues.

It is now in real time that data is refreshed with Penguin 4.0. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.

with Penguin 4.0 everything is a win-win situation. There will be a reward for the white hat SEO techniques used by SEO specialists and website owners with this new update. Users will be able to appreciate SERP more.